The Favourite Self Podcast
The Favourite Self Podcast is a show about identity, entrepreneurship, and the courage it takes to grow into the version of you who feels most alive, most authentic, and most rooted in your purpose.
Hosted by founder, author, and brand strategist Carly Ottaway, this podcast explores how the way you see yourself shapes the way you show up, lead, and scale—and why identity is the foundation of your brand, your business, and the life you create.
Each week, Carly shares honest reflections and conversations with founders, creatives, and leaders expanding in real time—from scaling businesses and rewriting limiting beliefs, to balancing ambition and parenthood, to learning how to own your voice and lead without abandoning yourself.
If you’ve ever asked:
How do I show up authentically online?
Why do I keep attracting misaligned clients?
Why doesn’t my income match my output?
Is it possible to expand my business and still be a present, thriving parent?
You’re not alone. This is where we talk about intuition and strategy. Expansion and responsibility. Visibility and vulnerability. It’s where you learn to own your story, trust your intuition, and build a business that reflects who you truly are.
Come for the practical insight. Stay for the perspective shifts. And leave feeling closer to your favourite self—in business and in life.
The Favourite Self Podcast
Why Your Business Can’t Outgrow Your Self-Belief
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What if the thing holding your business back isn’t your strategy, but your self belief?
In this episode, Carly shares why your business can only grow to the level you feel safe holding. Through personal stories of rebuilding after loss, manifesting dream opportunities, and stepping into greater visibility, she explores how identity, self trust, and subconscious beliefs shape the results you create far more than strategy alone.
Carly also introduces her concept of your favourite self, the version of you that already exists within you and feels most grounded, present, and aligned. This episode is a reminder that growth does not come from becoming someone else. It comes from trusting yourself, choosing expansion before you feel fully ready, and learning how to hold more of what you truly want.
If this episode resonates, make sure to follow and subscribe to the podcast, and share it with someone who needs this reminder today.
Key Takeaways:
• Your business can only grow to the level you feel safe holding
• Strategy supports growth, but identity determines how far it can take you
• Self belief is built through action, resilience, and self trust, not perfection
• Your favourite self is not a future version of you, but the most aligned version already within you
• Visibility, confidence, and expansion grow when you feel safe being seen
• You do not need to know the whole path, only the next step
Carly's Links
Website: carlyottaway.com / webofwords.ca
Instagram: @itscarlyottaway / @webofwords_
LinkedIn: https://www.linkedin.com/in/carlyottaway
Watch on Youtube: https://www.youtube.com/@favouriteselfpodcast